SA Golf Consultancy

Specialists in Performance Coaching 

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By Steve Astle, Dec 29 2014 11:20PM

Its with great sadness that I write this blog, only hours ago I found out that the greatest coach ive ever had the pleasure of knowing has passed away. Im going to try and summarise one of my heros if its possible and what made him great. I hope you are fortuante enough to have one in your World.

Im so blessed in my career that I get out of bed every day and I get to help people get better at something they love doing and I do it for a living. I love my job, I think about it when on holiday, I worry about it when things arent going right, reality check is I do other peoples hobby for a living!

These things dont happen by accident, there are certain life changers along the way and Clarence Wiggins was one massive life changer. He engaged with me and saw my potential in a sport I'd never really tried. His infectious love for his Sport and anybody that played it is what drew me toward playing Basketball, he lived it and breathed it. He was a role model for me and my friends, every evening a pick up game after school, a professional athlete stretching his legs against school kids, he dragged us along for the ride. Even in those games he made sure you were involved, got you the ball when you needed an easy basket, made you work so hard if he was guarding you and every seconded demanded the very best from you. If he made a mistake he let you know he made one and everything just carried on, you didnt want to miss a session.

I think the only disappointment I ever got from Clarence was when I found out that the special bond we had was replicated with hundreds of others in their own unique way. It was never a fault just a sign of how many people he truely touched.

The longer I sit here the harder it is to put into words the impact he had on my life, it was coaching to the extreme. Somebody said to me this morning "Nobody cares what you know until they know that you care." That was Clarence right there, he cared, about everybody and everything, then when it was time to move on he patted you on the back and he didnt miss you because his work wasnt done, he had another you waiting to be developed.

I could go on for days but Im going to keep this in the coaching world. He wasn't the most technically minded, he knew enough and importantly how to win and lose, about heart and commitment and he led by example on and of the court. He inspired, demanded, engaged and if I can become half the coach that he was then I'll be doing just fine. I miss him already, and the coaching world will too. This is coaching people, its about the journey not the destination, yet when somebody like Clarence comes along most people tend to end up in the right place. You cant put this in a box or in a book, its not a gift or a talent, it cant really be taught, its something much deeper than that, its coaching from the heart and Im sure Clarence has his own life changers to thank. Im blessed that I knew him and in the tiniest way possible I was part of something special.

Thank you Clarence, my thoughts are with CJ and their families. Friendships have been made, moments have been shared and now a legacy has been left.

By Steve Astle, Sep 2 2014 07:08AM

Following the success of last weeks 20 coaching business tips, this week Ive got 20 performance athlete tips that Ive picked up along the way, feel free to add any of your own in the comments section.

1. Be creative, have fun.

2. Find out what the player wants and aim to meet their needs.

3. Get the player to take ownership ie. keep stats, record lesson notes, post round analysis, weekly practice planning.

4. Have a clear personalised strategy for how to help improve your clients results

5. Check and challenge them regularly, encourage them to do the same to you.

6. Watch them compete, Golf and Golf Swing are different games

7. Understand where coaching technology fits, You cant use them on the course so ensure players aren't too dependent. Beware of constant error detection dont overlook reinforcement.

8. Recognise the difference between teaching and coaching. A coach is a vehicle that helps somebody on a journey from point A to point B in the most efficient way possible.

9. Ensure you recognise its your clients who are struggling that need you the most, egos will follow success.

10. Try to build a team around players. 3 brains are better than one just ensure the communication doesnt conflict. 1+ 1 =3 Synergy. (Covey)

11. There is some fantastic coaching "language" out there. Ensure you use the right language in the right "country" its no good being fluent if nobody understands you.

12. Vice versa dont be overawed by coaches that speak other languages use it as an opportunity to learn something new. But if you dont understand..ask!

13. During practice try to create struggle and frustration, this is where learning takes place. The Ugly Zone (Alred) Coach players through this.

14. Players/ Clients will leave you, often looking for something fresh. Don't take it personally, dont burn your bridges. Genuinely wish them success and look at what you could do better. Its about them!

15. Strive to be better at just being you, have a passion and love for yourself helping others.

16. Know what your non negotiables are be fueled by curiosity (redman)

17. You dont have to have all the answers.

18. Be consistent with your delivery.

19. Take pride in your environment, make it an inspiring learning environment.

20. Work to Live, dont live to work.

By Steve Astle, Aug 24 2014 10:02PM

1. Establish a target market and learn how meet them ,treat them and keep them!

2. Build authentic relationships with clients and find ways to get results, a sure fire way to build a successful business. "People dont care what you know until they know that you care!"

3. Get a website, keep it simple and keep it updated, so easy to do yourself now or pay somebody to do it for you.

4. Better not to have a website than to have a poor one, be aware of typos and how it shows on other platforms.

5. Build a client so so important.

6. Get an online booking system, clients that have approached you through social media probably want to book online too when it suits them best.

7. Tell your clients when you wish to see them again, tell them when you are available, book them in. Dentist coaching.

8. Get on social media, Twitter, Facebook etc build relationships with people, let them see what you do. When online be efficient.

9. Use google analytics from your website and blogs to shape your marketing strategy, what works, how many people see it and what patterns occur. Stats are feedback golf or business.

10. Streamline your business tools keep initial costs low, I use edufii for clients, Dropbox for storage and Evernote for day to day. All sports comparison tools compliment these.!!

11. Try to text or message a couple of clients every week to keep the conversation going, it's about relationships.

12. Clients will come and clients will go, it's the nature of the business, 99% of clients have a life span! measure this with analytics tools, booking systems and don't take it personally!

13. Genuinely care for your clients, be prepared to go the extra mile, Inspire and give world class customer service.

14. Remember they are clients that use your services, you don't own them they are not "your player"

15. Don't discount, instead add value! Just because the whole industry offers "buy 5 get 1 free" doesn't mean you have to, don't get boxed in.

16. Work hardest on your time management, this means more productivity, improved income relative to time worked, and ensures you aren't treading water but are moving toward your goals.

17. Feedback is great good or bad, you will make mistakes, the secret is not to make them twice.

18. Read, study, get mentors who are willing to share, pass this knowledge onto others, it's not what you know but what you do with it.

19. Surround yourself with positive people, those that see the possibility in adversity. Don't let people drain you.

20. Work to live, don't live to work.

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