SA Golf Consultancy

Specialists in Performance Coaching 

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If you require any assistance marketing your coaching business please get in touch, also check out my PGA coaching seminars for all Golf Professionals on how to create more business and keep it!


NEW Winter Programmes now launched for 2020 season. Winter programmes are full but some annual programme places still available, get in touch!


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20 Tips to Building a Coaching Business

By Steve Astle, Aug 24 2014 10:02PM

1. Establish a target market and learn how meet them ,treat them and keep them!

2. Build authentic relationships with clients and find ways to get results, a sure fire way to build a successful business. "People dont care what you know until they know that you care!"

3. Get a website, keep it simple and keep it updated, so easy to do yourself now or pay somebody to do it for you.

4. Better not to have a website than to have a poor one, be aware of typos and how it shows on other platforms.

5. Build a client so so important.

6. Get an online booking system, clients that have approached you through social media probably want to book online too when it suits them best.

7. Tell your clients when you wish to see them again, tell them when you are available, book them in. Dentist coaching.

8. Get on social media, Twitter, Facebook etc build relationships with people, let them see what you do. When online be efficient.

9. Use google analytics from your website and blogs to shape your marketing strategy, what works, how many people see it and what patterns occur. Stats are feedback golf or business.

10. Streamline your business tools keep initial costs low, I use edufii for clients, Dropbox for storage and Evernote for day to day. All sports comparison tools compliment these.!!

11. Try to text or message a couple of clients every week to keep the conversation going, it's about relationships.

12. Clients will come and clients will go, it's the nature of the business, 99% of clients have a life span! measure this with analytics tools, booking systems and don't take it personally!

13. Genuinely care for your clients, be prepared to go the extra mile, Inspire and give world class customer service.

14. Remember they are clients that use your services, you don't own them they are not "your player"

15. Don't discount, instead add value! Just because the whole industry offers "buy 5 get 1 free" doesn't mean you have to, don't get boxed in.

16. Work hardest on your time management, this means more productivity, improved income relative to time worked, and ensures you aren't treading water but are moving toward your goals.

17. Feedback is great good or bad, you will make mistakes, the secret is not to make them twice.

18. Read, study, get mentors who are willing to share, pass this knowledge onto others, it's not what you know but what you do with it.

19. Surround yourself with positive people, those that see the possibility in adversity. Don't let people drain you.

20. Work to live, don't live to work.

Aug 25 2014 07:54AM by Rachel


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